Fjällräven – its a Swedish thing

I am constantly amazed by the good selection of outdoor gear on offer in Swedish shops. You can pick up a good selection of gear from what I would call standard High Street sports shops like Stadium, right up to specialist shops like Naturkompaniet

If there is one thing the Swedes do well is dress for the weather. I sometimes think Swedish people dress according to the week number and/or the Thermometer.

Its rubbing off on me as well. I needed a new hat (mössa) as its only going to get colder. I have a Hammarby one that I run in and a Union Jack  one (if you see me runnnig around Årsta say hi!) but they are a little thin. So I went to Naturkompaniet and picked up a Fjällräven hat.

I looked at the selection of hats and normally wouild have gone North Face but when I saw Fjällräven I knew that was the company I trust to keep me warm.

Its funny because I remember texting Miss P back in June to ask if Fjällraven rucksacks were any good! She knows her outdoor stuff being a Scout so that recommendation was good enough for me.

Now I have the rucksack, a brilliant fishing hat, you know the ones with flaps and wool, it kept me so warm when I was out last. So who are Fjällräven?

It was actually started by a 14 year old boy, Åke Nordin in Northern Sweden. He designed a wooden frame for his backpack which was a big success. He then formed the company in 1960. The name Fjällräven means Arctic Fox.  I read and believe that Fjällräven are more interested in producing practical gear rather than the latest trend. I can recommend them. When I went fishing last I took my hat off as I was so warm.  The hat I bought last week, is thick and woollen and will do the job. It only cost me 200 SEK, a lot cheaper than other more global brands.

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